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Mario Gurrionero
Mario G. Gurrionero is a Doctor in Communication for the University Complutense of Madrid, where he also participates as an investigator on 1+D+I projects about public communication, public image and country brands through sport from the point of view of the organisations and institutions.
Since 2010, he has carried out advisory work on communication for corporate and institutional communication groups (Burson-Marsteller, the Ministry of Health and Social Policy for the Government of Spain and the Association of Political Communication (ACOP)). Currently, he is co-managing a consultancy, Comunicar es ganar, which is orientated towards the communication in sport for the elite. Also, he has collaborated as an associate professor in more than half a dozen of universities and Masters including the University of Navarra (UNAV), the International University of La Rioja (UNIR), the University of Pontificia of Salamanca (UPSA), MBA Sport Management – UCAM, Mediapro – the University Rey Juan Carlos (URJC), AS – the University Complutense of Madrid and MARCA – San Pablo CEU.
Mario is the co-author of the sports communication series ´Legendarios. Fabricados para Emocionar´ (2012) which is about the keys to success in Spanish sport, and of ´Emigrantes del balón´(2013). Both were in collaboration with Turespaña and broadcast by Teledeporta (TVE).
Keynote Speakers
Presentation by Video Conference.
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