Guido Braam

In 2012, Guido Braam decided to put all his energy and focus on the transition towards the circular economy. As the executive director of the action driven Circle Economy cooperative, he contributes to this transition on a daily basis.

He strongly believes that social entrepreneurship will become the new normal. Enticing the establishment into the circular economy, a more balanced system full of innovation and (shared) value creation, is the first step. Guido is the founder of several (impact driven) start-ups and co-owns a collective of ventures in Powered by Meaning.

His life motto is: 'we are the people we have been waiting for'. Guido helped to grow Circle Economy from a ambitious start-up to internationally recognized cooperative, which has six focus areas: design, finance, textiles, agri-food, regions and construction.

Within these focus areas circular projects are set up with the member organizations of Circle Economy. By bringing large multinationals, SME's small start-ups, science and the government together, impact can be achieved and new models can be tested in pilots.

Copyright - Icot 2015